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The Birkman Method®

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Jeff Chapman

Partner, Family Business & Wealth Advisor VIEW BIO

What is the Birkman Method®?

The Birkman Method® consists of a 298-question personality assessment and a series of related report sets that facilitate team building, executive coaching leadership development, career counseling and interpersonal conflict resolution. The Birkman Method® combines motivational, behavioural and interest evaluation into one single assessment, which provides a multi-dimensional and comprehensive analysis, thus reducing the need for multiple assessments. The questionnaire is delivered on-line and should take about 45 minutes to complete. It has been translated into 11 languages in addition to English.

Delving Deeper

Through a combination of regression and factor analysis, The Birkman Method® identifies the respondent’s everyday interpersonal style (usual behaviour), and unlike most other popular assessments, gives unique insights into underlying motivations and needs. Stress behaviours are identified when these needs are not met. Knowing the underlying motivations and the consequences of unmet needs give the coach, consultant, counselor and organizational development professional an effective way to improve workplace performance and reduce conflict.

In brief, The Birkman Method® includes the five following major perspectives:

  1. Usual Behaviour
    An individual’s effective behavioural style of dealing with relationships and tasks.
  2. Underlying Needs
    An individual’s expectations of how relationships and social situations should be governed in context of the relationship or situation.
  3. Stress Behaviours
    An individual’s ineffective style of dealing with relationships or tasks; behaviour observed when underlying needs are not met.
  4. Interests
    An individual’s expressed preference for job titles based on the assumption of equal economic rewards.
  5. Organizational Focus
    The perspective in which an individual views problems and solutions relating to organizational goals.

The Birkman Report Sets

The Birkman Method® is delivered on-line. We can access a variety of different reports and have the flexibility to combine reports specific to your needs. These insightful reports are designed to be used by Birkman Certified Consultants and those that have received training in The Birkman Method®.

A Wide Range of Applications

As the premier non-clinical instrument for measuring human behaviour and occupational strengths, the Birkman provides a wide range of applications including:

  • Career Guidance
  • Career Management
  • Coaching
  • Conflict Management
  • Crisis Management
  • Culture Management
  • Executive Coaching
  • Individual Development
  • Leadership Development
  • Marital Counseling
  • Mergers and Acquisitions
  • Pre-Employment
  • Retirement Planning
  • Stress Management
  • Succession Planning
  • Team Building
  • Team Development
  • Workplace Diversity